Metro Atlanta Rapid Transit Authority (MARTA) wants to increase ridership for the train system. We discovered that the Professional Millennial was the untapped market that could help get us to our goal with the campaign MARTA Edge. From premium parking and local coffee before you step on the train to power outlets and hi-speed WiFi in select train cars, MARTA Edge gets the Professional Millennial a head start on their work day.
MARTA Edge can be purchased like any other MARTA fare online or at station kiosks.
MARTA Edge users will have access to parking spaces close to parking deck doors so they can quickly catch the train after parking.
To-go coffee will be available for MARTA Edge users on select platforms by simply scanning their MARTA Edge card at the coffee machines.
The MARTA Edge train cars are distinct and easy to spot when the train arrives. Inside, Edge users will have access to power outlets, hi-speed WiFi, and local weather and news information.
To get the word out about MARTA Edge, we will tap into the network of major influencers in the Atlanta area giving these influencers exclusive access to MARTA Edge before anyone else.
